In the world of motorsport, the collaboration between Shell and BMW is considered the most promising alliance. Thanks to the high quality of Shell fuel and the skill of the drivers, BMW racing teams are at the top of the rankings. Since 2015, the BMW Group has chosen Shell as its sole global supplier of motor oils. Thanks to the BMW Motorsport competition in DTM, Shell products and technologies are tested in one of the most challenging racing disciplines.
Scientists have been tasked with ensuring long-lasting engine performance in a sport where mere seconds make the difference between first and last place. BMW Motorsport engineers continue to collaborate with Shell scientists to develop high-performance oils for use in BMW Motorsport racing cars. Because Shell has the ability to test motor oils in extreme motorsport conditions, this ensures continuous development and improvement of products, such as Shell Helix Ultra oil with PurePlus technology, which can be purchased by any car owner.
Shell also continues its exciting and successful partnership with Hyundai Motorsport. Being global partners since 2005, Hyundai and Shell maintain truly close relations: remaining true to their roots and committed to excellence. As part of the collaboration with Hyundai Motor Company, the companies have achieved impressive results in both customer satisfaction and joint marketing programs.
These are relationships that help achieve significant goals, and the knowledge gained together on the track is directly transferred to Shell Helix Ultra oils available to drivers around the world.
